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A simple concept turned into an industry
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Early in 2011, Co-Founders Amber and Baxter Box launched LTK with a few influencer friends on the platform. Amber received a call days later from an excited Creator who had just made her first sale: |
“Amber, someone bought a pair of white jeans I recommended!”
This was the beginning of a multi-billion dollar industry no one had anticipated.
Today, 40M consumers shop on LTK and trust LTK’s curated Creators more than ads or celebrities*, amplifying Creator reach 2X** to scale brand adoption faster and drive $4.1B in trackable sales annually.
LTK consumers rank quality and brand as top 2 of 5 purchase factors vs. general population ranking price first and brand last.
*2023 LTK Holiday Shopper Study, **2021 LTK Influential Shopper Study
LTK consumers are:
LTK gets personal to reach tipping point faster
LTK Match
Harnessing the power of AI, LTK Match.AI selects the best of the best Creators based on performance and engagement to quickly optimize programs faster.
LTK 360
Unmatched reporting tool that enables brands to understand their Creator Marketing investment at every stage of the funnel. LTK 360 unlocks all-new industry data, including exclusive LTK performance metrics.
LTK Most Loved Product Awards
We evaluate millions of Creator-linked products each year using proprietary LTK Benchmark™ technology to identify top-performing products based on engagement, shopper interaction, clicks, and sales. LTK Most Loved spotlights the most coveted products by LTK Creators!
LTK in the news
What brands need to know about Creator Marketing in 2024. Read the Adweek article here.
Learn More →
“We expanded our Creator Marketing strategy beyond our core apparel categories into our home, lifestyle, and beauty assortment, using Creators as an authentic and honest resource, and as a vehicle for introducing these new products and category offerings from UO to their shoppers.”
-Kelly Reilly, Digital Marketing Manager
“LTK Brand has helped us to grow our program not just in sales but in sentiment and perception for key Walmart categories.”
-Farah Maloof, Director, Strategic Partnerships and Business Development
“The LTK brand team was able to quickly understand the reality of Mary Kay’s business, where sales will always be attached to an Independent Beauty Consultant, and how this would bring a huge challenge to read the sales results.”
-Mariana Marquezini, Head of Public Relations
“2020 was a challenging year because of the pandemic, but it was also a year where we accelerate transformations. Acceleration in terms of digital, but also in terms of relationship with shoppers.”
-Patrick Sabatier, Chief Institutional Relations, Communication & Sustainability Officer
“Our brand recognition had grown, and people wanted to know more about our company and our purpose. This opened opportunities for partnerships as well as publicity with a few known Creators – which amplified our voice and presence.”
-Marilia Idesti, Head of Branding and PR
“The LTK brand team are an extension of the Missguided in-house team and support our Creator campaigns with end-to-end campaign management, allowing us to drive rapid growth.”
-Lucy Harding, Brand & Influencer Manager
LTK recognizes brand excellence in Creator Commerce™ with the annual LTK Brand Awards. Each year, brands are selected based on their Creator strategies and LTK proprietary benchmark data that measures content reach, engagement, awareness, and sales. Explore the 2023 award winners to see the latest trailblazers in Creator Commerce™.